Here's a quick hit list of outdated stereotypes and assumptions about Latinos. These answers will vary within the different population segments, but I wanted to share a few short points.
All have large families
On average, only slightly larger-3.6 members per household; compared with non-Hispanic Whites at 2.4 members per household.
All are Catholic
While Catholicism is big throughout Latin America, Evangelicals continue to grow. Don't forget the number of Latinos who are also Jewish.
All have the same aspirations
The American Dream means different things to different people. Find out what it means to your audience and where you might possibly fit in.
All are Democrats
This is a laughable and flawed misunderstanding, one that’s always big during an election year (such as now). Upon further inspection, you’ll find that a good percentage of Latinos vote Republican.
All have extended families living at home
This is only a part of the equation. Extended family living in the same household is more common in Latin America but not necessarily in the US, especially as assimilation and acculturation take hold.
All segments will assimilate "American" culture
Latinos come to the US with a range of talents and abilities. They come from a variety
of places and experiences, and they come under a variety of circumstances. Rethink this and assume “American” culture as evolving and assimilating to the new face of America.
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There are a lot of others beyond this list. I'm curious to hear what you would like to add to this list. Send me your comments and input.







